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Editorial nº 171: Começou!

5 Minutos de leitura

  • Publicado: 28/02/2012
  • Por: admin

Pronto, o Carnaval acabou e 2012 come&ccedil;ou! Temos um &oacute;timo ano pela frente, muitos lan&ccedil;amentos, boas perspectivas e quem sabe um novo recorde de emplacamentos. Nesta edi&ccedil;&atilde;o mostramos duas novidades que far&atilde;o muito barulho no setor. A nova BMW S 1000 RR &eacute; a refer&ecirc;ncia da categoria e chegou em sua vers&atilde;o 2012 sem acr&eacute;scimo de pre&ccedil;o, e n&oacute;s j&aacute; a colocamos frente a frente com a Kawasaki ZX-10R 2012 e tamb&eacute;m com a MV Agusta F4.<br /><br />Durante a apresenta&ccedil;&atilde;o para a imprensa, ouvimos de Rolf Epp, diretor da BMW Motorrad no Brasil, que a meta para este ano &eacute; colocar o Brasil no G6, ou seja, podemos ser o sexto mercado mais importante do mundo para o setor de motos da BMW. Nessa apresenta&ccedil;&atilde;o soubemos tamb&eacute;m que a revenda que mais vendeu motocicletas BMW foi a Caltabiano, de S&atilde;o Paulo, com 1 009 motos vendidas. A outra apresenta&ccedil;&atilde;o importante para o setor surgiu da parceria entre a Dafra e a Daelim, marca sul-coreana que j&aacute; esteve por aqui. A Roadwin 250R vem para apimentar o setor das pequenas esportivas, que, segundo Creso Franco, presidente da Dafra, &eacute; mais uma excelente op&ccedil;&atilde;o para a imensa massa que utiliza as motocicletas de 125 cm&sup3;. Este ano teremos tamb&eacute;m nove lan&ccedil;amentos da gigante Honda, e a primeira delas &eacute; a CBR 250R, que esperamos mostrar j&aacute; na pr&oacute;xima edi&ccedil;&atilde;o. A Honda vai investir forte nas competi&ccedil;&otilde;es e tem ao todo 34 pilotos entre oficiais e privados. Quem tamb&eacute;m enxerga nas corridas uma &oacute;tima maneira de divulgar seus produtos &eacute; a Kawasaki, que vem se firmando com uma &oacute;tima estrutura no Brasil e vai investir em provas on e off-road.<br /><br />Falando em fora de estrada, essa edi&ccedil;&atilde;o n&ordm; 171 de MOTOCICLISMO marca a volta da se&ccedil;&atilde;o MOTO VERDE. Recome&ccedil;amos com apenas um caderno mas, com a aceita&ccedil;&atilde;o do mercado, temos certeza que em breve vamos rechear a revista com mais do setor &ldquo;verde&rdquo;. Boa leitura!<!–[if gte mso 9]><xml>
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